Finnish e-commerce group · Founded in Oulu, 2009
Three of the Nordics' fastest-growing online stores — in lighting, car care and fitness — run on one platform we built ourselves. Over €60M in revenue, and profitable every single year since 2009.
The group, in numbers
Each store is a category leader in its own right — and a dependable partner for the brands behind it. Pick a market and pay them a visit.
The Nordics' largest lighting store. Started in 2009 as taskulamput.fi and became Valostore in 2013 — now serving customers across Europe.
The Nordics' largest car-care and detailing store. Launched in 2014 and gave the seasonal lighting business a year-round counter-season.
Gym, fitness and training equipment. Built from a 2022 acquisition, then renamed and expanded — the group's fastest-growing store.
We represent world-leading brands in lighting, car care and fitness — many under long-standing, often exclusive partnerships — alongside ~180 brands carried across the three stores.
A close-knit team in Oulu builds the platform, chooses the brands and runs the day-to-day. Meet the group's management team.
Handshake operates as a group of companies, so the consolidated group revenue of over €60M won't appear in any single subsidiary's registry filing — for example, the main operating company Handshake Finland Oy (Y-tunnus 2304112-0) reported €31.4M revenue for 2024. The group is held under Handshake Group Oy. We mention this so the registry picture is clear from the start.
We combine importing, in-house product refinement, online retail and a reseller network into a single growth engine — running fulfilment on a lean mix of a 3PL main warehouse and our own warehouse in Sweden. That keeps us scalable without heavy fixed investment.
In-house e-commerce technology and a data-driven buying & marketing culture — our core advantage.
Three stores sell ~180 brands — about 20 of them exclusive — across the Nordics and Europe.
A Turku-based 3PL runs our main warehouse and serves Finland; our own warehouse in Sweden ships Sweden, Norway & Denmark.
It started in 2009 with a single webshop selling flashlights. Revenue grew from €1.6M in 2011 to over €60M today, at roughly 38% average annual growth, with an operating margin above 10% in all but four years — and not a single loss-making year along the way.
The first webshop is taskulamput.fi, selling flashlights.
Passes €2.5M revenue; rebrands taskulamput.fi to Valostore and enters Sweden by acquiring loit.se.
Car-care store reaches near €1M in its first year and adds a counter-season to lighting.
Valostore to Norway; Autodude to Sweden & Norway. Logistics outsourced to a Turku-based 3PL — the key to scaling without big warehouse investment.
Valostore and Autodude expand to Denmark.
Acquires a Hollola-based fitness company (~€3M revenue). The group is around €36M at the time.
Launches English-language valostore.com across Europe; the fitness store is renamed Motivon and expands to Sweden.
On 2025 figures, Handshake Group is challenging Finnish Design Shop as Finland's largest pure-play e-commerce company.
Finnish business and trade media — and our partners — have tracked the group's growth from the start. A selection of the coverage below; the articles themselves are in Finnish.
A brand looking for European reach, a reseller after a broad and dependable catalogue, or just curious about who we are — we'd love to hear from you.
Email HandshakeTap a multi-brand catalogue of ~180 brands across lighting, car care and fitness, with Nordic and pan-European coverage and professional, data-driven operations behind every order.
Apply through the store and country where your company operates:
Nordic representation, import and consumer sales for your brand — under one roof, on our own platform. We represent selected brands with our own store concepts across the Nordics and Europe. Tell us about your product and let's talk.
or call +358 75 328 5820